Top 5 Travel Trends of 2025
Who says being trendy is a bad thing? Get ready for some travel inspo.
A new year brings new adventures, and it’s the perfect time to start planning! Here are the top five travel trends of 2025.
#1 Going Coolcation
Travelers are seeking milder climates with fewer crowds. They are escaping the heatwaves and adventuring north to get their fill of outdoor experiences.
Unless I’m enjoying a seaside escape, I like to avoid traveling during the hottest months. Families can beat the heat by heading to cooler, less crowded destinations while still taking advantage of summer break.
Example: Rather than enduring the sweltering heat in Rome or Barcelona in August, consider the serene beauty of the Swiss Alps or a refreshing tour of Iceland’s waterfalls and glaciers.
More Inspiration: Eleven Deplar Farm, Iceland
#2 Going Off the Beaten Path
Travelers are seeking hidden gems and remote locales, trading crowded hotspots for unique untouched experiences.
Is there a dream destination on your bucket list, but you’re unsure where to start or feel it’s out of reach? Are you looking to skip the tourist traps and experience a destination in a more authentic way? That’s where we excel—leveraging our connections to craft unforgettable, one-of-a-kind experiences just for you.
Examples: Instead of Italy, try Slovenia or Portugal. Both offer stunning scenery, rich history, and amazing culinary scenes—but with fewer crowds. Instead of Costa Rica, try Guatemala for adventure and authenticity with breathtaking landscapes.
More Inspiration: 5 Terrains for Active Travelers
#3 Going Personalized
Travelers are seeking hyper-tailored adventures, from private dining with chefs to exclusive cultural experiences.
Do you want a trip designed specifically for you, filled with experiences that match your interests and passions? Whether it’s crafting a custom wine tour in Bordeaux or arranging private behind-the-scenes access to a historical landmark, we specialize in creating journeys as unique as you are.
Example: Instead of a typical safari in South Africa, design a personalized wildlife experience in Botswana with private game drives and luxury eco-lodges. Swap a typical Caribbean cruise for a customized yacht charter with personalized menus and secluded island stops.
More Inspiration: Xigera Safari Lodge, Botswana
#4 Going Wellness
Travelers are prioritizing mind, body, and soul with yoga retreats, wilderness immersions, and transformative journeys.
Are you craving a journey that leaves you feeling refreshed, recharged, and inspired? Whether it’s finding balance through mindfulness or reconnecting with nature, we craft wellness experiences that nourish every part of you.
Example: Instead of a traditional beach vacation, try a yoga and meditation retreat in Bali, surrounded by lush rice paddies and tranquil temples. Or replace a bustling city getaway with a wilderness immersion in New Zealand, complete with guided forest walks and natural hot springs.
More Inspiration: Post Ranch Inn, Big Sur, California
#5 Going Slow
Travelers are slowing down with extended stays, rail journeys, and local immersion to truly savor destinations.
Do you dream of truly immersing yourself in a destination, taking time to connect with its culture and pace of life? We create slow travel experiences that let you explore at a relaxed, meaningful pace.
Example: Instead of rushing through Europe’s capitals, enjoy a scenic train journey through the Swiss Alps or spend a month living like a local in Provence. Or trade a whirlwind tour of Japan for an extended stay in Kyoto, exploring hidden temples and mastering traditional crafts.
More Inspiration: Belmond Train Journeys
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